Soccer Celebrity Lionel Messi Joins NFT Sport Sorare as Investor and Model Ambassador – Blockchain Bitcoin Information

Bitcoin News


Lionel Messi, one of many largest Argentine soccer superstars, has introduced his participation as an investor and model ambassador in Sorare, an NFT (non-fungible token) recreation. Sorare hopes that Messi’s presence will enhance the best way through which the corporate pertains to customers, setting new requirements on this regard. The financial particulars of the deal weren’t disclosed.

Lionel Messi Companions With NFT Sport Sorare

Lionel Messi, one of many largest soccer superstars and present participant on the PSG soccer membership, is now a model ambassador and investor within the NFT card buying and selling recreation Sorare. The presence of the participant is directed to develop Sorare’s model and enhance the standard of the interactions the model has with its customers.

As a part of this partnership, Sorare introduced that Messi took a stake within the firm, with out disclosing the numbers behind this transaction. To Sorare, Messi’s partnership is a milestone for the corporate, which had beforehand seen curiosity from one other Spanish soccer participant, Gerard Pique.

Messi’s deal would additionally embrace the creation of latest experiences on the platform. On this growth, Sorare’s CEO and co-founder Nicolas Julia said:

We consider Messi will assist us set new requirements in how we do that, and we look ahead to sharing what new content material and fan experiences we’ve been collaborating on quickly.

Different sports activities stars like soccer participant Kylian Mbappe and tennis participant Serena Williams have already established comparable partnerships with the model. The platform raised $680 million in its Sequence B funding spherical in Sept. 2021.

Messi’s Crypto Ties

To Messi, getting near cryptocurrency and NFT-related firms is just not a brand new expertise. The participant has been very open to linking his identify and model to different firms within the ecosystem. In reality, he was one of many first gamers to get a part of his contract paid in cryptocurrency, when he signed a take care of his present membership, PSG, in Aug. 2021. As a part of the deal, Messi would obtain a part of his $30 million contract fee in $PSG, a fan token launched by the membership in partnership with

In October, the soccer star additionally signed a take care of Bitget, a cryptocurrency change with a social buying and selling focus, to present followers a “distinctive alternative to discover Internet 3.0 and the potential of buying and selling crypto on the change.” Moreover, Messi’s hyperlinks with crypto firms go all the best way again to when he partnered with Sirin Labs, an organization that promoted the event of a safe blockchain-based cellphone, in 2017.

Tags on this story
blockchain cellphone, Crypto, gerard pique, lionel messi, NFTs, nicolas julia, psg, Sirin Labs, soccer,, Sorare

What do you concentrate on Messi’s partnership with Sorare? Inform us within the feedback part under.

Sergio Goschenko

Sergio is a cryptocurrency journalist primarily based in Venezuela. He describes himself as late to the sport, getting into the cryptosphere when the value rise occurred throughout December 2017. Having a pc engineering background, dwelling in Venezuela, and being impacted by the cryptocurrency increase at a social stage, he presents a special perspective about crypto success and the way it helps the unbanked and underserved.

Picture Credit: Shutterstock, Pixabay, Wiki Commons, Asatur Yesayants /

Disclaimer: This text is for informational functions solely. It isn’t a direct provide or solicitation of a suggestion to purchase or promote, or a suggestion or endorsement of any merchandise, companies, or firms. doesn’t present funding, tax, authorized, or accounting recommendation. Neither the corporate nor the writer is accountable, immediately or not directly, for any harm or loss prompted or alleged to be brought on by or in reference to using or reliance on any content material, items or companies talked about on this article.


Leave a Reply

Your email address will not be published. Required fields are marked *