Starbucks Debuts NFT Loyalty Program

NFT News


After asserting it earlier this yr, Starbucks has lastly opened beta testing its NFT challenge, Starbucks Odyssey. This Polygon-based program acts as a web3 extension of the present Starbucks loyalty program, however provides coffee-themed NFTs to its customers. 

Incomes Rewards By way of NFTs

Starbucks has rolled out Beta testing to a choose group of U.S. primarily based customers. The way it works is that clients undergo a ‘journey’ of finishing quite a lot of actions together with quizzes or puzzles. A few of these actions are geared in the direction of educating the patron in regards to the historical past and message behind the Starbucks model, whereas others revolve round making in-store purchases that clients can then use to earn factors. 

As soon as customers earn about 500 factors, they are going to be given one of many NFTs that are referred to as Journey Stamps. These stamps can be utilized to entry three totally different tiers of advantages. The bottom tier offers on-line experiences like expresso-making lessons whereas the very best tiers unlock real-world advantages like a visit to the Starbucks espresso farm in Costa Rica. 

Starbucks has stated that because it opened up this system to beta testing, it has gotten way more contributors than it anticipated. Hopefully, as soon as this program is opened up totally, it should see the identical success.

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