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Taylor Swift and NFTs. These are two belongings you don’t anticipate to see collectively but when a report from the Monetary Occasions is to be believed, they very nicely may have been. In response to the publication, the now-defunct FTX was in discussions with the pop star a couple of sponsorship deal.
How Taylor Swift Might Have Leveraged NFTs
Reportedly, FTX and Swift have been within the remaining phases of negotiation relating to an NFT ticketing and sponsorship deal value within the area of $100 million. Fortunately, the plans didn’t come to fruition on account of disagreements from some inside the firm about how costly Swift would have been to safe as an envoy.
FTX held talks with Taylor Swift over $100mn sponsorship deal https://t.co/Wcydz1knnO
— Monetary Occasions (@FT) December 7, 2022
This was not the corporate’s first time coping with huge celebrities because it had Supermodel Gisele Bündchen and tennis star Naomi Osaka as ambassadors. On the similar time, the usage of NFTs for ticketing may have been an enormous alternative. Music lovers may do not forget that when tickets for Swift’s upcoming tour went on sale final month, they offered out inside seconds, with some followers paying tens of hundreds for a single ticket.
Placing such star energy behind FTX wouldn’t have been insignificant within the least and whereas it by no means got here to fruition, a extra worthy Web3 should still have an opportunity.
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*All funding/monetary opinions expressed by NFT Plazas are from the non-public analysis and expertise of our web site moderators and are meant as academic materials solely. People are required to completely analysis any product prior to creating any sort of funding.
Tokoni Uti has written extensively on blockchain and cryptocurrency for years. Her work has appeared on websites like BTCmanager and Blockchain Reporter. She has a level in Company Communications.
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